UNEP and UN Climate Change: The Sustainable Fashion Communication Playbook
The Sustainable Fashion Communication Playbook acknowledges the cultural influence the fashion sector has through its storytelling and visual language. It presents the need to direct such efforts towards sustainable and circular solutions as a creative opportunity and provides a much-needed framework when policies around how to communicate environmental claims increasingly come into force.
The Playbook shows how fashion communicators, marketers, brand managers, image-makers, media, influencers and beyond can help advance towards the Paris Agreement and Sustainable Development Goals through:
- Countering misinformation
- Reducing messages perpetuating overconsumption
- Redirecting aspiration to more sustainable lifestyles
- Empowering consumers to demand greater action from businesses and policymakers.
