Our People


  • Jacinta FitzGerald - Programme Director

    Jacinta leads Programme Direction for Mindful Fashion. An experienced sustainability strategist, Jacinta brings more than 15 years experience in the clothing and textiles industry to her role. Alongside her work with Mindful Fashion Jacinta runs MakeGood, a consultancy that works with innovative apparel sector brands in NZ and globally to put sustainable practices at their core.
  • Saïda Bruce - Operations and Communications Coordinator

    Saïda is supporting Jacinta on communications, events and project delivery for Mindful Fashion. She moved to New Zealand from London in 2019, with a depth of experience in project and partnership management in education and sustainability for the fashion and textiles industries. Alongside working with Mindful Fashion Saïda works with WE-AR as their Special Projects Manager.

Board of Directors

The MFNZ Board oversees the strategic direction of the organisation. The Board is made up of a diverse and influential group of individuals from both inside and outside the fashion and textiles industry who share a common purpose and commitment for a sustainable and thriving future for our industry.
  • James Walker - MFNZ Chair

    James Walker runs his own sustainability, strategy and advocacy consultancy, JWC, consulting to business and government. Previously, James has held executive leadership roles at Porter Novelli, the Ministry for the Environment and Countdown supermarkets. James has been involved in leading some nationally significant sustainability achievements, such as the phase out of plastic bags and the development of the Zero Carbon Act.
  • Emily Miller-Sharma - General Manager Ruby

    General Manager at RUBY, and designer of the company’s Liam label. Emily has worked at RUBY for 11 years, and founded Mindful Fashion New Zealand alongside Kate Sylvester and Wayne Conway.
  • Kate Sylvester - Designer and Founder, Kate Sylvester

    Designer and Director of Kate Sylvester, Kate has been committed to designing timeless, considered pieces since the brand’s inception in 1993. Kate co-founded Mindful Fashion New Zealand with Emily Miller Sharma and partner Wayne Conway.
  • Wayne Conway - Co-founder and director Kate Sylvester

    Co-founder and Director of Kate Sylvester, Wayne Conway has been both the business head and creative director behind Kate Sylvester since the brand’s inception in 1993. Wayne co-founded Mindful Fashion New Zealand with partner Kate Sylvester and Emily Miller Sharma.
  • Trevor Hookway - Director Hawes and Freer

    Trevor Hookway has been working in the clothing industry for 50 years, initially in manufacturing then since 1985 with his own company Hawes and Freer. Over this time he has seen the industry undergo many upheavals which have required changes to the way companies operate. He believes the move to sustainability is one of the urgent challenges the industry needs to address, as is support for the local garment manufacturers.
  • Kiri Nathan - Designer

    Kiri is a renowned Maori fashion designer, and also leads the Kāhui Collective, a collaboration the first commercial māori fashion industry. She has experience both in bringing together a collective of designers and also in her interactions with Government departments from a fashion perspective.
  • Dan Ahwa - Viva Magazine, Fashion Director | Canvas Magazine, Style Editor

    Dan Ahwa is a respected New Zealand-based journalist and stylist with over 10 years of experience. Dan is also the fashion & creative director for award-winning magazines Viva, and Canvas Magazine, published by The New Zealand Herald.
  • Juliette Hogan - Founder and Owner, Juliette Hogan

    Juliette founded Juliette Hogan 18 years ago and now has five NZ stores and multiple stockists across the country with a growing team of 34. The brand recently won the Supreme Business Excellence Award at the Westpac Auckland Business Awards 2021.
  • Louina Fifita - Freelance Fashion Industry and Education Consultant at Attic Attire

    Louina is a freelance fashion industry consultant. Louina has worked within the NZ fashion industry for over 20 years. Her work experiences include fashion/costume design, sourcing, sampling, production here in NZ and bulk production in China.