The latest way to buy Conscious Clothing in New Zealand
It’s not always easy to know we’re making ethical choices at the till. Buying locally-grown produce and bringing it home in a canvas bag, sure.
Choosing fair trade toys or homewares, perhaps. But fashion-wise, we’re forced to trust that the disclaimer on a label’s website means what it says: its garments are made with raw materials that are responsibly grown, their factories use environmentally sound processes, their workers are paid and treated fairly. Who wants to wear shoes produced by child refugees?
“Sustainability is on everyone’s lips these days,” says Dame Pieter Stewart.
The head of New Zealand Fashion Week is a patron of Mindful Fashion New Zealand, an initiative spearheaded by Kate Sylvester and Ruby’s Emily Miller-Sharma, that hopes to help consumers make informed choices about buying local designs.
“It’s a huge and ongoing subject that affects absolutely everybody on the planet,” says Pieter. “Everyone needs to be part of this movement.”