In May 2021 New Zealand Trade and Enterprise (NZTE) opened the doors to Discover New, a pop up retail experience at Chadstone Shopping Centre in Melbourne.
Discover New participating brands were selected for their commitment to sustainability, together with their cutting edge contemporary design. The pop-up space offered a carefully curated selection of fashion, lifestyle, beauty and homewares from New Zealand’s most innovative high-end brands. Mindful Fashion members and New Zealand acclaimed designers Kate Sylvester, Juliette Hogan, Yu Mei, and Karen Walker showcased collections alongside Mindful Fashion itself, with our full circle t-shirts.
The Mindful Fashion Full Circle T-shirt was created to showcase what the industry can achieve when working together. You can read more about the Mindful Fashion T shirt here.
The Discover New space was designed by renowned architects Warren & Mahoney and brought to life by the expert team at Shirin Pulitano’s design and events agency Dot Dot Dash. The concept was inspired by the New Zealand landscape, with touchpoints running across the design, fit-out and furnishings. The fashion and lifestyle section was housed in a dark and moody “volcanic sand” zone, with accessories set against the earthy neutral backdrop of “rugged alpine”, and lifestyle products heroed in the verdant "green valley”. Every touchpoint tells a story’, says Warren & Mahoney Principal Daryl Maguire.
Discover New was a tactile introduction to contemporary and sustainably led New Zealand design.
Read more on Design Files here.